The cycle is structural, not a discipline failure. Delivery and business development compete for the same hours, and delivery always wins because it has a deadline attached.
Why it repeats
Prospecting has a ninety-day lag. The consequence of skipping it this week appears a quarter later, by which point the cause is invisible.
The interruption
The routine has to be small enough to survive your busiest week, because that is the week that decides whether it survives at all. Ten minutes, same time, every working day.
A habit you keep on your worst week is worth more than a system you keep on your best.
Start the habit this week.
Install it, run one search, and save five people. That is the whole first session.