Message personaliser
Write once, fill in the details, and read every draft before it goes. This is a drafting aid — it does not send anything.
{name}
{company}
{detail}
Personalisation is not a mail merge
Swapping a first name into an otherwise identical message is not personalisation
and everyone can tell. The {detail} field is the one that matters: it
has to be something only true of that person, which means you read their post.
If you cannot fill {detail} with something specific, that is a signal
the lead is not warm enough to message yet.
More in writing the first message.
Start the habit this week.
Install it, run one search, and save five people. That is the whole first session.