01
Pitching too early kills the relationship before it starts.
What a signal looks like
Searches that surface it — these go in LinkedIn’s content search, not the people or jobs tabs.
Without a habit
01
Pitching too early kills the relationship before it starts.
02
You lose track of who you have already had a good exchange with.
03
Content goes out but nothing systematic happens after someone engages.
The routine
Save the person, engage with two or three posts over a month, and only then open a conversation.
Set follow-ups six weeks out. The Due list keeps them without keeping them in your head.
A scale that fits the work
Cold is fixed; everything after it is yours. This is a starting point you can rename in about thirty seconds.
That is the point of the playbook. The approach it teaches is favour-first: be useful in public, repeatedly, and let the conversation start itself.
Install it, run one search, and save five people. That is the whole first session.