A sequence is not a cadence of reminders. Each touch should be able to stand on its own as something worth receiving.
The shape
- Touch one: the favour. No ask.
- Three to four weeks later, touch two: something new that is relevant to what they said.
- Four to six weeks later, touch three: a soft, specific offer.
- Then stop. Move them to dormant and revisit in six months.
Plan the intervals with the follow-up planner.
Start the habit this week.
Install it, run one search, and save five people. That is the whole first session.