Keyword matches are cheap. Most posts containing your search phrase are written by people selling the same thing you are.
Signals that are real
- First-person frustration. "We" or "I", present tense, specific consequence.
- A question asked earnestly, with replies from people who are not selling.
- A change of circumstance — funding, a departure, a new mandate.
Signals that are not
- A vendor describing the problem they solve. That is an ad.
- Engagement bait framed as a question.
- Anything with more than four hashtags.
- A post older than about a week — the moment has passed.
In Leadhabit: auto-hide rules drop promoted posts and keyword-matched noise before you see them, so the pass gets faster every week.
Start the habit this week.
Install it, run one search, and save five people. That is the whole first session.